Star Wars has been a popular franchise for the last 38 years. Its popularity has gone up and down, but there hasn't been a holiday season in all those years where there wasn't some Star Wars toy on the shelves.

Four billion dollars in box office revenue, and over three billion more in home video sales. When you're done thinking about just how much money that is, take a look at how that pales in comparison to the merchandise.

http://www.statisticbrain.com/star-wars-total-franchise-reve...