While I can't cite a source, it also would be very believable to learn that lobbyists from some of the larger standards orgs (the ones that more or less stand alone, like e.g. the NFPA) are encouraging politicians to actually reference "the standard" rather than write "law language" to define something already present in the standard. Potentially with a "back of the mind" thought by the lobbyist of "this will drive more sales for us".
it also would be very believable to learn that lobbyists from some of the larger standards orgs [...]are encouraging politicians to actually reference "the standard
This is true
thought by the lobbyist of "this will drive more sales for us".
This is not. The money just isn't all that much, the industries want standards incorporated into laws to that organizations have one well-tested set of rules to follow across the country, rather than having to follow dozens/hundreds/thousands of variations across various jurisdictions.