The other end of the spectrum has its own problems too. My first and last names are both quite rare — deliberately so, thanks to my parents. That means when someone, say a potential employer, googles my name, it’s reasonable for them to assume every result they see is about me. For a while, I actually liked that. It felt like having a unique identity online. Until one day I discovered someone else had created a YouTube channel under the exact same name. Presumably they happen to share this unusual combination legitimately — but the content on that channel wasn’t exactly what I’d want showing up when someone searches for me. I tried to “correct the record” by setting up my own channel, just to add some better signals. But since YouTube isn’t my thing, my videos barely register, and Google still insists on showing the other person’s channel first.