What you're pointing to is uncertainty; it is a judgement call whether or not consumers actually value these things. But if they don't open AI will lose money, assuming the market is not interfered with by bailouts, which would indeed hamper the social function of pricing. In a similar manner, this social function is hampered by interventions which manipulated credit and deby. My assumption only works in an economy where debt isn't artificially created ad hoc by the federal reserve and other banks. But that is a problem with how federal policies condition debt and finance in the modern economy, not with surge pricing. I would like to see more criticisms of the fed which essentially bankrolls bubbles like this rather than surging pricing, which performs its social function either way.