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Maybe it's different for me in the heart of LA, but I still need to plan around a movie if it's opening week. Theatres will fill up.

Home is convenient, but also small and thus limited. Having a large commons to go out to helps. But that might not be the case for Gen Z as they adjust from 200 inch screen to 7 inch ones for consuming media. Why spend 150 million on a cinematic experience when a single creator spends maybe a week planning a 30 second tiktok for engagement?





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