I think that I shall never see
A billboard lovely as a tree
Indeed, unless the billboards fall
I’ll never see a tree at all.
Song of the Open Road - Ogden Nash
If you consider engineering the art of the possible. (Yes, I know it's a politician's phrase, that's because politics is the art of the plausible ... )
People are pushing back against this phrase, but on some level it seems perfect, it should be visualized and promoted!