I am working on Kastanj. It aims to make cooking as foolproof as it can get. Anyone should be able to cook any recipe and get it right on the first try. Clear step by step images and instructions for everything etc.
It also features a recipe manager with family/friends sync. This makes it possible to upload your grandmother’s cookbook and share them with your whole family.
A recipe app you will actually want to use. No bloat, no ads, very minimalistic but everything works well and bugs gets fixed.
Why? Because most recipe apps and websites are frankly painful to use. I am trying to create the absolute best cooking/recipe experience possible. Something that just works.
A recipe app I built primarily for me and my wife, but realized along the way that others might find it useful too. Tried to make the whole cooking experience as smooth at possible. The recipes are made for the app, and the app is made for the recipes. Tight integration which enables some really cool features. Currently working on algorithmic optimization of recipes based on how fast you work and how many things you can do in parallel. User configurable. This makes it possible to either do very beginner friendly one thing at a time, or speedrun recipes and do multiple tasks at the same time for more skilled people.
First launch will be in 2026 in Swedish. Later in 2026 English launch planned, and then based on demand other languages.
I think the future is both bright and dark. It has never been this easy to create anything yourself. Anything from software to hardware, you can buy and build the tools and make something amazing in your spare time that would only 20 years ago would take a small team with some funding.
There are 2 kinds of companies:
1. The greedy kind that always want more. They see extracting money out of their customers as their sole purpose.
2. The kind that want to build good stuff and help people.
A lot of companies start out as nr 2, but with time and growth, greedy people have a tendency to climb the ladder and turn the nr 2 companies into nr 1 unless the original team knows about this and resist such change. This also means that the founders must be okay living their whole life without owning a Bugatti. VC companies make it hard to stay as nr 2, because even if you are good, if you make a deal with a VC firm that wants to 100x their investment through you, then you have already let the greedy devil through the front door.
A nr 1 company will over time turn into a parasite. Once they extract more value than they give, it is a downward spiral of destruction on the way down. A big part of the US tech economy (as seen from Europe) have "evolved" into parasites. They say they fuel the economy. What they actually mean is that they cause a lot of money to flow around. A parasite that suck a lot of blood will also make a lot of blood flow, so it is not a good measurement of health.
The good news are that parasites die eventually. A lot of people (especially outside US) are very much aware about how toxic american companies have become. In Europe there is right now a whole sector growing rapidly that is doing "X but European" and it looks very promising. This is not only a Europe thing, the same is happening in Asia, but European laws and culture have accelerated it.
What this means is that you will see a lot of destruction and downfall as these giant parasites have to die or kill their hosts. Don't be the host. Don't rely on them. Don't do business with them. Don't work for them. Avoid them like the plague, and don't stand in their way when they fall. They will cause collateral damage, regulators should have stepped in a long time ago, but greed prevented that. These companies are already leaving big billion dollar holes in the market. They can't win those markets back, because in business trust is everything and they have lost trust from these markets. As they continue falling, they need to continue sucking out more blood of their remaining hosts which will further erode trust and create new bigger markets looking for a non toxic alternative. Be that alternative. It has never been easier. The future is bright if you want to.
Random info: "money is the root of all evil" is false. It is actually "the love of money is the root of all kinds of evil". If you dig into the original bible texts, it is clear that it is not talking about money as being evil. It is talking about a spirit (mentality) that in English would be more accurately translated as "greed". It is very clear that greed causes destruction and suffering on all levels. From companies managing to erode the middle class to Putin wanting more land. There are companies that steal (legal with greedy corrupt leaders) water only to sell it back to the local population. Why? Greed. It caused Boeing planes to fall from the sky, it caused the 2008 crash and it will cause the AI crash. No matter how much they eat, they remain hungry without limits. This is what greed does. Greed weaponizes good companies with good ideas and turn it into a money sucking machine with no limits. If you want to resist this, you have to start with yourself. Everything starts with one person. Be that person.
Samsung did something similar 10 years ago with their phones that had a pulsoximeter sensor. It could show on some scale between 0-100 how stressed you was and compare that to previous days. Probably more useful for most people than raw values for many kinds of data.
I think it is insane how much time people collectively spend on feeding themselves. It should be much simpler. Currently your options are something like this:
Option 1: Buy a cooking machine that can do some kinds of food quite well. Will be expensive, can't cook all types of food but works okay according to my colleagues that use them.
Option 2: Learn how to cook 5 recipes well. You will gain speed over time, but you will eat the same 5 things over and over for the rest of your life. This was my personal solution to this problem. This worked great until I met my wife. I am someone that can eat the exact same meal, everyday for months (yes I have done that) and not get tired of it. My wife is not this kind of person. Therefore option 2 stopped being an option after getting married.
Option 3: Learn how to cook for real. This will take a lot of time, failed meals, frustrations etc. But over time you can save good money because you learn how things work from the ground up. You will also gain speed over time, however you constantly need to learn new things, otherwise you will be back at option 2 but with the 20 meals you memorized. Consider this a lifestyle to do well.
Option 4: Only eating pre-made meals. Very expensive. Not good for long term health.
Option 5: Kastanj. An app that helps you cook good food without having to learn everything. If you just know how to hold a knife and what a pan is, then you have sufficient knowledge. The app will guide you through everything step-by-step with pictures. It is as fool-proof as cooking can get. Beta launch is planned in 2026.
The core ideas behind the app:
- Instructions need to be idiot proof so younger me could understand them.
- All instructions needs pictures, because "cut the carrot into (fancy word)" meant nothing to me.
- I am the "robot". The app tells me what to do. I should not have to think and understand. Just following along needs to be enough to succeed.
- Better to have 100 recipes that work 100% of the time, than 1000 recipes that work 50% of the time.
We take recipe quality very seriously. Every recipe is developed and photographed in house. Every recipe is tested at least 3 times with some variation to account for user errors. The app and all content is constantly improving to maximize success. For example, an alpha user recently managed to fail (consistency was a bit off) with one recipe despite following the instructions. The recipe was soft-banned and we set up a test where we cooked that recipe 9 times over until we managed to pinpoint what went wrong and updated the recipe accordingly. We do not accept bad recipes. This means we can't brag about having the biggest recipe collection, because developing recipes like this is slow. However the benefit is that, our users can simply scroll the app like a restaurant menu and feel confident that anything they see, they can make.
It is a recipe app but better, and way more technically capable than anything out there. The goal is to make the best recipe app ever made. With bulletproof easy to follow recipes and smart features to make cooking simple. Everyone deserves good food at home, but good food is complicated and time consuming. An experienced cook can make good food quickly, cheaply and make it look easy. The idea is that Kastanj will have the knowledge you don’t so you can cook like a pro without having to spend years learning everything.
Backstory:
I have a note where I write down practical problems I experience in life. I noticed over time that the amount of notes related to food and cooking was growing faster than anything else. I then began searching for a solution. I tried over 50 recipe apps, always the premium version if possible. There are some good apps out there but even the best ones only solved something like 50% of my issues. After enough frustration and search I just decided to start working on my own app. That was 4 years ago...
It turns out that solving some of these problems where technically complicated to do, so now I understand why no other app could solve my problems. None the less, after 4 years of work, starting over from scratch 5 times, I have now landed on a solution that technically solves all my problems.
Going forward:
Now I am working on filling the app with data and make it easy to use for normal humans. I am on purpose limiting myself to only perfecting the core functionality of what a recipe should be. I intend to launch sometime in 2026. The UI will be small and limited at first, but it is perfect for my needs. Therefore I hope it will also be perfect for someone else. Over time I will enable more advanced functionality and build it out based on user feedback. I know the backend can support 100% of my needs, but I don’t want to make it bloated. Therefore the UI is on purpose focused on only the most important things and then we will build it out with time, together with the recipe creators and end users.
It also features a recipe manager with family/friends sync. This makes it possible to upload your grandmother’s cookbook and share them with your whole family.
https://kastanj.ch/
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