how about involving actual companies to come in and let them interact with the students? For example, the marketing department of an FMCG company could ask students to prepare a marketing campaign when students take up a marketing course.
this should be accompanied with the government providing tax benefits to the organization that indulge in this initiative, which would not only help in advertising and marketing, but will also catch the eye of organisations for their own benefit.
In terms of Sales, I don't only mean cold calling, or b2b selling. My startup, Grosper.com is an ecommerce company, and for us sales is those customers who come to our website. But sometimes a subject ignored, is getting them to the website itself on a small budget, and no obvious viral component.
Google used to do ads and then stared sharing revenue with Publishers. Would love to know more about the other companies doing what I described and why they have not worked.