I am that guy, the average programmer. I used to wire up mobile apps to back end services. I have had no interest in my services for over a year. I think I have been replaced by iCloud, urban airship, parse, etc...

Depends what you mean by average. If you've been programming in objective-c; that most likely means you understand memory management; small-talk style oo etc. Corporate Java programmers have forgot this stuff, yet they will always be in demand.