One wonders if a proper reaction would be to separate personal beliefs and a desire to build away from the effects of PR schemes and people. It seems like the current state is absurd, and that acknowledging this and getting on with making stuff is the easiest thing to do. The worrying part of ignoring, is not knowing what kind of impact these acts will have on oneself and the products one produces.

Should we compare technology with or without the ideological context in which it exists?

What if humankind got better results with an unethically (to some) produced program. Would it then be unethical to promote software or technology that would hinder our advancement, just because it doesn't promote certain ideologies that this person believes in? (This applies to any technology). Should the ideology of software be more valued than what the software itself does?