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The only purpose of a “resort fee” is to deceive. Customers are more likely to book if a lower rate is advertised. Taxing authorities lose revenue because hotel rooms are taxed at a much higher rate than “fees”. Travel agents are shorted their full commissions because they are based on the room rate.

The resort fee scam has spread to other areas. Where do you think Ticketmaster and airlines got the idea to deconstruct their pricing schemes? How about restaurants now adding fees in the fine print for everything from mandated health care to “area marketing plans” to higher cfedit card charges…instead of simply adjusting prices on the menu?

This consumer fraud has been ongoing since at least 1994 in Hawaii and 2010 elsewhere it escaped its “Maui Quarantine”. It is long past time that honesty in pricing be recognized and an enforced as a basic consumer protection.


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