Eva from Stellar.org here. If you're interested in the tech nonprofit space, another good read is Joyce's interview with HP Matter: http://www.psfk.com/2015/08/developing-platforms-stellar-fin...

I get that this is upsetting because the NFL is such a large company, but ultimately this is just standard procedure. Content producers have the right to only distribute their content in the way that they choose; that's the whole point of DMCA.