My understanding is that the total tax rate (city+state+federal) is higher in places like New York and California than it is in Finland

We take LA as example:

California state tax rate: 7.25% Los Angeles county tax rate: 1.00% Special tax rate: 1.25% Combined Los Angeles tax rate: 9.50%

Highest federal tax rate is 37% so that is 46.5%. Not quite Finland but a lot...

Interesting! And then maybe once you factor in health care costs etc it comes out at pretty much the same

I think it’s more a reason of how the brands are presented on that particular external list (ie mostly by name rather than logo). If you look at the top 5 at least Apple and PayPal have shifted to pretty much wordless logos

Hmmm not necessarily: look at every single brand that has an app; the logo of that app can often be more well-known than the name