Well stated argument, but I think Google (at present) is much more diverse a company product-wise, and way better at monetization in terms of screen real estate and multi-modal revenue streams. (infrastructure, ad networks, functional products, etc)
Virtual gifts aren't changing the world anytime soon.
What's the leak? They are a holding company and a member of FINRA. I'm genuinely interested in how you think the SEC might shut them down.
Besides, SecondMarket is growing fast in Europe and Asia too.. They trade stocks all over the world now, so it's not just one 'leak' that the SEC can plug.
Also...not too keen on paying commission to a third party for a deal that has already been negotiated.