You're right, that part of the interview really was more about the fear of pigeonholing for the independent dev/consultant, not the actual results of pigeonholing for the FTE.
Eh... might have come across as mean-ish, but it's nothing personal against Quip. They just did something I see a lot of companies do, which is gloss over some of the finer points of email engagement.
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Every website and marketing push involves content. But is your content effectively supporting your business goals? Is it performing as well as you want it to?
Chances are, if you hired a writer, or if you did it yourself, your content could do more to achieve your business goals. The missing ingredient is usually a careful combination of information/UX design, content, and ongoing testing.
I CAN HELP
If your content is not performing as well as you'd like, or you need new content for your marketing efforts, let me know and I'll gladly take some time to chat with you about potential solutions. If I'm the right fit for your needs, I'll share work samples and work up a proposal.
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