This is the only phone I've seen people move away from iPhone to get, I know at least 3 women who switched from iPhone to android to get the folding clamshell Samsung and all love it.
> Are they using flagship Gemini models behind their own prompts? Fine-tuning? Pre-training their own models based on Gemini?
Easiest way to tell, how much dancing around did we listen to and how many diagrams did we have to look at? If they had their own tech we wouldn't be looking at diagrams we'd just be getting told Siri AI, it's private, it's powerful, here's what it can do. Instead we had 10 minutes talking around the tech and this diagram [1] which is a signal that it's a bunch of other peoples stuff cobbled and wrapped together.
It’s almost all Gemini and the “Apple local models” part seems to just be image embeddings/descriptions powering new spotlight and the like which is also likely someone else’s model.
Extremely surprised we didn’t get the “book me a flight” example that has been an AI demo used over and over but everyone’s so particular about flights I can’t see many people just wanting to one shot it.
The laundry list of object removal, spacial photos, better speech to text etc is always just the latest open models just being slapped in there and branded as Apple.
Ultimately the meat of this presentation was the work of people outside Apple.
For me "book me a flight to X on day Y" is so easy to do manually I don't need AI.
Where I do want AI is for really complex queries, like "find me a time and money efficient itinerary through Europe visiting places I haven't been before. Present options and I'll tell you what I don't like about each of them then we'll narrow in on an optimal solution"
It’s not money they started it during Covid and it stuck because presumably Cook likes the little movie making bits they had in it judging from other things like the Mother Earth skit he did.
Would be a welcome change it if the incoming CEO went back to live on stage imho
That parental controls presentation felt like the same 3 bullet points delivered 4 times over with the vibe of a group presentation where every team member had to present but there was only 1 slide of content between the bunch.
It's a well known fact that it is quite difficult for some parents to setup and use parental controls, I believe it was just to fully explain it to people that might not know much about how parental controls work.
It used to be a developer presentation. Now the main WWDC keynote is just another product-focused Apple event (since it might as well be one if the tech press is already flying out for it), and the more in-the-weeds developer talks are held on other days.
This is the only phone I've seen people move away from iPhone to get, I know at least 3 women who switched from iPhone to android to get the folding clamshell Samsung and all love it.
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