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$100 is too cheap. The whole point of big 4 consulting is to show up in suits, analyze the context and recommend a decision which was already pre-determined by the CEO. Except that now the decision carries more weight because it was made by a team of highly educated independent external consultants which charged $X,000,000.


As someone totally new to throwing cash at google in exchange for eyeballs, I have picked up so much useful knowledge from this article and the comments on IH and HN


Do you have any recommended reading for things you can do to easily save you money before spending your first cent on ads?


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