It's frankly disgusting and terrifying in equal measure. When I say something, I want to tell you that thing. I don't want my words to be misunderstood as your feelings. It's already extremely hard to communicate with people. It gets exponentially harder when you have to predict how they'll interpret what you say.
It's not the same, because this is a layer under the communication. It's like how you can understand perfectly well what a few lines on a sketch show, but a complete painting is something other than pure communication. So is creative writing, so I don't think that criticism is valid.
Its purpose is not to just communicate, and that's fine.