I've been really turned off by the way they have behaved lately, in particular the way they handled the push for people to adopt Windows 10. I upgraded myself (I'm a gamer, so basically just for DX12).
1) Autodownloading it to people's machines ignoring any user choice not to do so.
2) Auto-starting the the install/upgrade process without any input from the user.
3) Making user-hidden Windows 10 (and Windows 7/8 telemetry) updates available again, over and over.
4) Resetting privacy settings after Windows 10 updates
5) Refusing to clarify what is actually in Windows 10 updates,
6) And just flat out refusing to allow their users to turn off the telemetry and advertising in Windows Store apps altogether.
Every once in a while Microsoft seems to start behaving themselves and improving on their old, shitty image. Then stuff like this happens, where 'honest mistakes' that just happen to be very much in their interests occur over and over again in a short space of time over the course of the initial adoption of their new software.
I get that they stand to make a lot of money having as many people as possible on their new platform but when it comes at the cost of ignoring user choice, siphoning off their data and just not telling them what updates are doing to their systems then it's time to call bullshit.
They're completely full of it and they haven't changed at all.
I'm 100% convinced SwiftKey will become the next tool in their new user data-based business model, so I won't use it anymore. Just like I stopped using WhatsApp when Facebook acquired it.
I really like their Android launcher - Arrow: https://play.google.com/store/apps/details?id=com.microsoft.... and so I'm confident that they can make a good go at it.