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Here are some more proactive approaches that would support their desired perception of caring about the browsing safety of their users:

* How about updating the radio buttons that appear when you "report this ad" to include "deceptive" as the reason for the report

* DoubleClick (by Google) serves the majority of these "Download now" ads that I've seen on sites that cater to the general public. Don't let advertisers run these ads. Do. Not. Allow. Many of them have "start download" in the plain text of the ad unit, and others are easily found by a bit of OCR on an image ad unit.

Please do not give me a Google-branded poncho (telling me how amazing it is with an infomercial about its revolutionary Dry Living Experience™) when you could patch the leaky roof to truly create a Dry Living Experience.



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