Quite a good point. I think, as techies, many of us focus more on the work itself, and not so much on explaining it or making it more discoverable, understood, and on showing its benefits (at least from the point of view of end-users). (As they say about product marketing - explain the benefits, not the features - though I guess that is not to be taken literally, of course the features should be explained too.). I know I need to do more work in this area myself, and am working on it.