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It was. Especially since it means they’ll be throwing €10-30m down the drain over the next few years with this strategy. I expect the CTO to be long gone before they realise that. In general, in BigCo, the more people you have under you in the org. chart, the more power you wield. It's ridiculous though.

In defence of the CEO, in most cases, more people means faster and/or better production. He was extremely capable (I was impressed, he really knew his stuff), and he knew what he wanted to achieve when it came to the company’s digital presence. With proper BigCo resources, not all that hard to achieve I think.

Second, it also probably had to do with the fact that the CTO was just unable to agree with me. It’s a family business (I’m friends with someone of the family), and if he agreed with what I said, he would’ve basically been admitting he couldn’t do the job. So in that regard he probably thought I was posing a significant risk to his continued employment. The CEO was someone of the family + a significant shareholder.



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