Your approach to the whole thing was very much affiliate/internet marketing oriented: list building via PPC, squeeze page, product sold through ClickBank, generous kickbacks to affiliates, high price for low page count, artificial urgency created through a limited time offer, and so on.
Here is what I admire:
* You managed to do all this without pissing off geeks, who are very sensitive to bullshit and tend to have an holier than thou attitude towards these techniques.
* I didn't buy the book, but I suspect it's rather high quality, compared to most junk sold on ClickBank.
* Your landing/squeeze page is surprisingly classy. It manages to accomplish a good CRT, despite the lack of autoplaying audio/video, exit popups, and the typical centered column look.
Thx a lot! I'm also surprised by the low quality of most products on ClickBank & other sites. That's why I'm talking openly about it, I'm sure most geeks here could do way better then everything on those sites.
In the 'Creating Passionate Users' sense, you made something that helps your audience be awesome - which is the best possible thing to create. Communicating that properly helps, but the product is king.
PS. I'm interested in buying your book now too, because I believe it will personally make me awesome.
Here is what I admire:
* You managed to do all this without pissing off geeks, who are very sensitive to bullshit and tend to have an holier than thou attitude towards these techniques.
* I didn't buy the book, but I suspect it's rather high quality, compared to most junk sold on ClickBank.
* Your landing/squeeze page is surprisingly classy. It manages to accomplish a good CRT, despite the lack of autoplaying audio/video, exit popups, and the typical centered column look.
In short, good job.