> None of the metrics in question impact Facebook’s billing, said Mark Rabkin, vice president of Facebook’s core ads team.
This is the point. Might not impact the billing, but might lead announcers to miscalculate which campaign to use, for how long, for which audience, in the ending resulting in bad contracts with Facebook. That will be billed correctly.
Customers will be billed the same. Ok, I agree on that; but in better metrics means more accurate ROI calculations and in the medium/long term this means more business.
I was kind of being sarcastic. It's interesting to say that some miscalculation won't impact billing - if you consider that they will charge you for displaying your video x times, but give you the wrong estimates on how long your video was really watched by the users. That will impact your decisions and you will adjust your campaign adequately, and will have impact on how much you spend. So, will impact your money, even if it's billed correctly
Kind of like how service providers constantly have issues with their infrastructure and support, but the billing website and auto-billing system? That's always working.
This is the point. Might not impact the billing, but might lead announcers to miscalculate which campaign to use, for how long, for which audience, in the ending resulting in bad contracts with Facebook. That will be billed correctly.