He's also has the distinction of being the author of my favourite novel. Here's the first chapter: http://pobronson.com/filth.htm (love that first line!).
It came out at the wrong time - people didn't want to believe that the financial industry was screwed up. If it got re-released now (or if someone finally made a movie of it) people would probably be more receptive.
Pointless anecdote: went to see him give a talk a few years back in London. I bought his new book, got him to sign it, and then whipped out my first edition hardback of Bombardiers that I picked up in Oz years previously. He seemed surprised(/touched) to see it, we had a little chat, and then he wrote a genuinely nice message in the book.
Not really related at all to this discussion, and not technically the first line (though its on the first page), but this line from Henry Miller's Tropic of Cancer was the most captivating book starter for me ever:
"I have no money, no resources, no hopes. I am the happiest man alive."
It's probably worth nothing that he used to do a lot of writing for Wired magazine (eg http://www.wired.com/wired/archive/6.12/hotmale.html ) and his second novel, The First $20m Is Always The Hardest, was about a startup ( http://pobronson.com/index_first_20_million.htm ).
His site has lots of excerpts and monologues worth reading (eg http://pobronson.com/The%20Cooks%20Story.pdf is totally awesome).
He's also has the distinction of being the author of my favourite novel. Here's the first chapter: http://pobronson.com/filth.htm (love that first line!).