> It makes the market for the tickets more efficient, but that isn't what the artists are optimizing for.
As soon as you are selling tickets, you no longer have full control over that. If you want to optimize your audience, you need to make allowances, and that may mean a lottery of will-call tickets or something. You don't get to make money on those tickets by selling publicly and also have the the ability to fully craft who goes. That goes out the window once you decide you want to sell publicly, and IMO that's the way it should be. That's how markets work.
As soon as you are selling tickets, you no longer have full control over that. If you want to optimize your audience, you need to make allowances, and that may mean a lottery of will-call tickets or something. You don't get to make money on those tickets by selling publicly and also have the the ability to fully craft who goes. That goes out the window once you decide you want to sell publicly, and IMO that's the way it should be. That's how markets work.