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I'm a light snapchat user (send/receive ~100 snaps/week and post to my story every 3-4 days) and I have a question about its value as an advertising platform. I always skip the ads, and I don't know anyone else who uses snapchat who does't immediately skip the ads. When I do this, is it counted as an impression? I can't imagine advertisers would be happy to know that the ads can be skipped. Also I never use the Discover page and I don't know anyone who does. Yes, I'm one person and this is an anecdote but hopefully advertisers are getting valid engagement metrics.


I've wondered this as well, but my guess is that they'll go the Youtube route and make the ads less and less skippable over time.


I imagine it would be similar to Youtube's model.

>A view is counted when someone watches 30 seconds of your video ad (or the duration if it's shorter than 30 seconds) or interacts with the ad, whichever comes first.

https://support.google.com/adwords/answer/2472735


Does skipping the ad count as interacting with it?


Likely not.


From what I remember, those ads make up a small % of their revenue. Most of it is sponsored content, discovery channels, etc.


I know people who look at the discover section daily and read through all those articles in there...


If they're treating ad views the same as regular story views, it's once the ad is initially loaded[1].

But, as others have mentioned, Snapchat appears to be more interested in sponsored content and Discovery features.

1. https://blog.bufferapp.com/social-video-metrics


> Also I never use the Discover page and I don't know anyone who does.

I do all the time. Equally anecdotal but still.




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