I'd recommend Tim Wu's "The Attention Merchants: The Epic Scramble to Get Inside Our Heads" for broader understanding.
The only valuable currency of the information economy is human attention, and those who harvest it most efficiently tend to command higher prices while re-selling it to advertisers, who all vie for a piece of it.
In this sense Snap, Facebook, television networks, books, Netflix, newspapers, churches, 9gag, radio stations, PlayStation Network, billboards, blogs, professional sports leagues and magazines all compete for the same currency and those who accummulate the most get to name their price.
The only valuable currency of the information economy is human attention, and those who harvest it most efficiently tend to command higher prices while re-selling it to advertisers, who all vie for a piece of it.
In this sense Snap, Facebook, television networks, books, Netflix, newspapers, churches, 9gag, radio stations, PlayStation Network, billboards, blogs, professional sports leagues and magazines all compete for the same currency and those who accummulate the most get to name their price.