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#2? Feh. Keep "Please" and "Thank you", just use them with reasonable frequency. Politeness doesn't hurt anything.


The “Thank You! As a small business, your purchase means the world to us. Let us know if we can ever be of assistance for anything!” on Panic’s receipt made me very happy.

I don’t really have to know that they are a small business and happy about my purchase – I don’t need that info to use the software – but I very much appreciated them putting that “Thank You!” there.


Yes, it seems like she's totally ignoring psychology and actual research that's been done, and is just listing things that personally annoy her.




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