Some years back Google went through a period of trying to hitch every new, and a bunch of existing, services to Google Plus.
It just so happens that the guy in charge of G+ was a former MS exec. And over at MS it was typical to attempt to hitch your project to any other project coming down the grapevine (the Google people actually called this "cookie licking" on stage after he had left the company).
And if you look back you could see this going on with .NET, you can see some semblance of this with Surface, and now with Cortana.
I guess it can be seen as some kind of in-office bandwagon politics.
Some years back Google went through a period of trying to hitch every new, and a bunch of existing, services to Google Plus.
It just so happens that the guy in charge of G+ was a former MS exec. And over at MS it was typical to attempt to hitch your project to any other project coming down the grapevine (the Google people actually called this "cookie licking" on stage after he had left the company).
And if you look back you could see this going on with .NET, you can see some semblance of this with Surface, and now with Cortana.
I guess it can be seen as some kind of in-office bandwagon politics.