I think the name's actually pretty good at selling it's key value, particularly to business people / management.

"It's called cockroach db - because it'll survive anything"

That connotation seems obvious but I didn't pick up on it until months after I heard about CockroachDB. For one, a minority of people who know about cockroaches know about their resilience. For two, people who _do_ know that still know that cockroaches are disgusting. The reptile brain is going to react with revulsion even if the higher brain finds the metaphor.

For me, I've overlooked it because by the name I assumed it was meant to be a "worse mongoDB". I've found out recently it's more like Postgre.

I stepped on a cockroach last night. Seemed pretty fragile to me.

The colony in your wall endured zero downtime.