From the article: he doesn't want to be an entrepreneur or work in small-fish business. He is set for building a traditional career in a finance corporation. A yuppie born into wrong era.
Well in Canada (Montreal city) they are a lot of student in Mangament/Finance and a lot less in other fields. People think finance is the "only" way to make big easy money now.
All the talk about the big bonuses in Wall Street during the US crisis sent the wrong signals, I suspect.
I daydream about working at a Wall Street bank from what I read here on HN occasionally about the paychecks (currently can't because I'm not an US or EU citizen)