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As someone who worked within the Food Industry for 10 years in SEA Region.

Yes, because Anything from France sells. And we are finally seeing some consumers realizing the quality they are getting. I still think we are still 10+ years away from ending this French premium pricing mark up.

More Importantly, the French knows of this as well. And from my experience the pricing of French (export) product fluctuate alot. For the same product I could get it 2-3x cheaper from Japan trade, ( France to Japan then Ship to other region ) then buying it directly from France. ( With less volume, but the difference shouldn't be that big )

Then there is the trader. Lots of French Product company dont do export themselves. They have deals with some Trading company, acting as their Export branch. Reasons because they dont have to deal with many export regulations, no need to hire someone to speak English or other languages. But these trading companies tend to make a mess sometimes when they are selling to lots of places with different pricing.



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