Toutiao is solving the Internet's current most pressing consumer-facing problem - the discovery of relevant content.
It's a problem orthogonal to what Google solved earlier in the millenium, which is roughly "How do I find an answer on the Internet to a question I already have in mind?"
As the Internet has developed, the cost of content creation and data have decreased dramatically. And so the sheer quantity of content has exploded. Every consumer tech company has partially recognized this problem - Facebook, Twitter, Quora, Instagram, Snapchat, and Medium all want to recommend you relevant content, all have adopted feeds of articles and posts and pictures, and all desperately want your continued attention.
At this point, there's likely good content on the Internet for every single person's taste (like Anu said, there's a very long tail of content creators). The service that provides the most relevant selection of it will win consumer interest and usage at the largest scale.
And it certainly seems that Toutiao has leapfrogged everyone else in this regard. I'm very excited (but also a little wary) to see what they come up with in the future.
The related videos are never relevant, letting a child meander through YouTube invariably winds up showing my kids super inappropriate content. The YouTube mobile app sucks horribly (ios) I literally think that YouTube is one of the worst ubiquitous services there is.
This isn't a great solution, because kids are pretty good at getting out and into whatever app they want, but there is a YouTube Kids app. It's more like streaming TV than YouTube.
It's a problem orthogonal to what Google solved earlier in the millenium, which is roughly "How do I find an answer on the Internet to a question I already have in mind?"
As the Internet has developed, the cost of content creation and data have decreased dramatically. And so the sheer quantity of content has exploded. Every consumer tech company has partially recognized this problem - Facebook, Twitter, Quora, Instagram, Snapchat, and Medium all want to recommend you relevant content, all have adopted feeds of articles and posts and pictures, and all desperately want your continued attention.
At this point, there's likely good content on the Internet for every single person's taste (like Anu said, there's a very long tail of content creators). The service that provides the most relevant selection of it will win consumer interest and usage at the largest scale.
And it certainly seems that Toutiao has leapfrogged everyone else in this regard. I'm very excited (but also a little wary) to see what they come up with in the future.