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> Fewer than 1 percent of start-ups end up as $1 billion companies.

Is that the goal for society, to have more $1 companies (vs. having that value rolled into a larger, pre-existing organization)? Is there an assumption that more $1 billion companies will somehow mitigate the power of the Big Five? Are the Big Five stifling innovation?

Feels like it's only a problem if the big boys enter into non-complete agreements (like the hiring issue a few years ago).

To put it another way: do we need/want to spread the value from the "Frightful Five" to something like 7, 8, or more companies? Is a "Terrible Ten" better/worse than five?



Yes, your "Terrible Ten" is better than five.

Google quickly came up with this: https://academic.oup.com/antitrust/article/1/1/162/274807/Is...

But there's so much more that says more competition is good for an economy.


There's a fine line there, though, right? We want competition, but we also want integration. I'm not happy that there isn't deeper integration with Apple hardware and Google software. having Google search + Google assistant + Apple Phone + Somebody else chat isn't what I'm looking for as a user.




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