The savings from bringing it in house can be substantial.
Oh yeah, absolutely. I don't dispute that. But I don't see any reason to think that anybody put a gun to the head of any Snap executives and made them sign the deal with Google. Apparently they thought they were getting their money's worth, or else why sign up?
Anyway, all I'm trying to get at is that it isn't like Google are somehow victimizing some poor, defenseless, startup. These guys made a deal that they thought made sense, and they know their business better than any of us.
Oh yeah, absolutely. I don't dispute that. But I don't see any reason to think that anybody put a gun to the head of any Snap executives and made them sign the deal with Google. Apparently they thought they were getting their money's worth, or else why sign up?
Anyway, all I'm trying to get at is that it isn't like Google are somehow victimizing some poor, defenseless, startup. These guys made a deal that they thought made sense, and they know their business better than any of us.