And Antennagate resulted in Jobs demanding the head of SVP Mark Papermaster - which actually proves your point: he took swift and decisive action (no, I'm not talking about the public-facing discussion trying to minimize the issue - obviously, internally, there was agreement that this was a very real issue, hence the free bumpers and the redesign in the following model, but most importantly the canning of the SVP who oversaw a fuckup this egregious - it's not like it was a subtle or super unlikely corner case).