Fundamentally, both Google and Facebook live by questionable morals: Google is a surveillance company trying to branch out, while Facebook is a surveillance and behavioral manipulation company doubling down. Google has some smart engineers, who could maybe make a viable version of the 60s mainframe business when the ad bubble pops. Facebook... I'd pay a couple bucks a month to keep up with acquaintances in a way that's easier than an email list or private Usenet group. But I see them taking the dark path and e.g. selling "consumer profiles" that aren't "credit reports," because "credit reports" are governed by laws.