Wow. Books on writing copy? Either that’s what I’ve been missing, or it’s another rabbit hole that leads nowhere but self-congratulatory learning (no sarcasm intended).

I feel like I hit a wall writing thinks as they’re either technically accurate but incomprehensible, or they’re too doughy and carry too little meaning.

I feel like there is something I just don’t understand about this business, and everyone else just says, “start”.