Yeah, if they get it right. Google, Apple, etc. have all stumbled trying to make a splash in a new market. They've of course had wild successes too. Seems premature to portray Whole Foods 2030 as practically unbeatable.
There are so many things that need to go right and for Amazon as a company it'll be their first time in a large scale brick and mortar retail economy.
Sure they could hit a home run but I don't think it's a guarantee.
Definitely, and the only way to get there is to keep experimenting even at a large scale. I think Bezos mentions it quite a bit that a lot of larger companies don't get (because they are most of the time not founder controlled and run), as you get larger you have to make larger and larger bets.
There are so many things that need to go right and for Amazon as a company it'll be their first time in a large scale brick and mortar retail economy.
Sure they could hit a home run but I don't think it's a guarantee.