A more subtle problem, besides employers not willing to pay with money, is that, more often than not, they can't actually "pay" with interesting work (or experience or growth or something similar).

Complaining about companies thinking (or just saying) they have "big data" when all they have is moderately-sized data is more common on HN now. What's more, even the very low bar of "fits in main memory" increases rapidly enough that "big" from a couple years ago might not be any more.