Nope. The experience is just as crummy, the support is even worse and there are pretty big geographical restrictions on both sides of exchanges (sales and buys).
For instance, as far as I know you still can't buy or sell from Canada (with a canadian bank account anyway) via Checkout.
Only alternatives are going straight for the credit card, or using international bank transfers (which I doubt are without hassles)
Western Union is aimed at transfering money, not buying/selling goods. I had to transfer money to someone with WU and had to ring them up to verify it. They explicitly asked on the phone if I was sending money in exchange for goods, and that they don't support that, and you shouldn't use WU for that.
This is would scare off most customers and is not a good business idea.
I think those kind of checks are country-specific... I always received money here in Uruguay (from Austria and Canada) and nobody called the senders (family members or friends of family).
Still, you're right... Wikipedia says: "Western Union advises its customers not to send money to someone that they have never met in person."
Western Union is very expensive, especially when currency exchange is involved. Maybe once a year I accept a payment from some part of the World where this is the buyer's only option. WU usually eats my margin, but I feel a little better for getting stuff out to where it otherwise wouldn't.
For instance, as far as I know you still can't buy or sell from Canada (with a canadian bank account anyway) via Checkout.
Only alternatives are going straight for the credit card, or using international bank transfers (which I doubt are without hassles)