> Chestnut and Kurzius have worked to keep that lifeline affordable: Mailchimp’s customers pay nothing for the first 2,000 subscribers or 12,000 emails sent, and then $10 a month after that. The low cost translates potentially into a big upside.
Hardly. Only the first part of that statement is true. It's $10 a month AND UP... and it goes up pretty fast: https://mailchimp.com/pricing/
We switched to phplist + Amazon SES several years back after calculating what our MailChimp bill would be for our list size, and are glad we did.
Longer-term, you may need to consider things like, "how easy is our email setup for Marketing to own" because it makes a lot more sense for an experienced email marketer to own things than an engineer at a certain level of scale, both from an experience and head count cost standpoint.
There's also the consideration of "should all emails live in one platform?" It may very well be that high-volume, low-impact transactional mail should absolutely go through something like SES, whereas higher value emails go through an actual marketing ESP like Mailchimp or something more robust.
Hardly. Only the first part of that statement is true. It's $10 a month AND UP... and it goes up pretty fast: https://mailchimp.com/pricing/
We switched to phplist + Amazon SES several years back after calculating what our MailChimp bill would be for our list size, and are glad we did.