I don't think a full blown, hand-holding tutorial at sales outlets was the outcome Steve Jobs was aiming for, when he decided to kill shipping manuals with iDevices.
On the quote, a CNBC article seemed to attribute it to Jobs, but I suppose Musk said it - I stand corrected
So to access the manual, you need to setup a new phone, without a manual, and somehow glean the location of the manual, without a manual, and finally open the manual.