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I agree, it’s important to consider the possible harms. When we come up with specific tangible harms, it’s worth writing legislation targeted to address those issues.

However, I’d also consider that there is an infite array of possible risks to address, and we are likely to be biased towards looking into the ones that are related to things we are paying the most attention to.

Due to the financial success of the tech giants, and specifically the shifting of ad spend from newspapers to tech companies, it seems to me we are likely thinking about the dangers of ad tracking too much, rather than too little. The media companies have unfortunately suffered from the success of tech, so it’s not surprising they would be on guard for problems the industry might cause. And Congress, of course, will use both the carrot and the stick to get their piece of the action in the form of campaign contributions.

We have a known-known slow-motion disaster happening right in front of us, that has already seriously damaged world we live on, and is projected to do much worse. That danger is coming from an industry that has had a lot more time to form stronger influence-trading bonds with the powers that be. I feel like we’re all being distracted with a dog-and-pony show when people are walking around scared about ad tracking when the Earth is burning. Maybe if the tech companies can stay at the top of the heap for a long time spending money buying Congress, loyalties will shift enough for the government to be willing to do what’s needed to put the reigns on extractive energy interests and solve humanity’s #1 problem (it pains me to suggest that buying Congress is ever a good thing, but I’m trying to be optimistic in the face of what seems like a huge disaster).



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