>I don't know why someone would posit this falsehood.
lol
>You are going to sell it to EVERYONE.
Exactly. And you know what you end up with? I checked lingerie website yesterday to buy a present for my girlfriend, this data was sold, now I'm a women in some DMP. I've bought a bottle of Talisker, now i'm wealthy man in the same DMP (even if I can only afford Talisker one time per year!!!). I've also bought some drugs for my grandfather, and now i'm +70 audience and I'm getting "senior discounts" ads while not being even 35 years old.
This is the problem with data platforms. Take data from everyone, mix it, and you have /dev/random. It's totally fine to milk advertisers for their money (which original article is all about), and not fine for anything else.
Advertisers finally start to understand it. And this is why GOOG and FB are getting all the money and ad-tech is slowly dying.
EDIT: And since -- as you correctly noted -- everyone is incentivised to sell ALL data to EVERYONE -- this is how you end up with a pool full of piss instead of water. Because everyone sold everything to this pool.
lol
>You are going to sell it to EVERYONE.
Exactly. And you know what you end up with? I checked lingerie website yesterday to buy a present for my girlfriend, this data was sold, now I'm a women in some DMP. I've bought a bottle of Talisker, now i'm wealthy man in the same DMP (even if I can only afford Talisker one time per year!!!). I've also bought some drugs for my grandfather, and now i'm +70 audience and I'm getting "senior discounts" ads while not being even 35 years old.
This is the problem with data platforms. Take data from everyone, mix it, and you have /dev/random. It's totally fine to milk advertisers for their money (which original article is all about), and not fine for anything else.
Advertisers finally start to understand it. And this is why GOOG and FB are getting all the money and ad-tech is slowly dying.
EDIT: And since -- as you correctly noted -- everyone is incentivised to sell ALL data to EVERYONE -- this is how you end up with a pool full of piss instead of water. Because everyone sold everything to this pool.