One of the examples in the paper has some code that you can't actually write in Rust, it's close to this:
let msg: &'msg str = "Hello World";
You can write something similar and allow the compiler to infer the lifetime:
let msg: &'_ str = "Hello World";
I often find myself declaring the type when I get into confusing type issues in Rust, but you can't do that as easily with lifetimes. With non-lexical lifetimes this has been less of an issue, but still there are times when I would like to be able to declare the lifetime like the first example.
This error example shows the valid uses of lifetimes: https://doc.rust-lang.org/nightly/error-index.html#E0261