It’s no different than hiring a personal trainer. Sure everyone can go to the gym but having a set schedule, paying money, and being accountable to someone is a life hack that uses human social nature to one’s advantage.
It's a little different because you know from the start that hiring a personal trainer is not going to magically make you prosperous.
There is a widespread idea that working in tech is easy and will make you rich, and all you have to do is get your toe in the door, and many "entrepreneurs" use that misunderstanding to set up programs that waste students time and extract money from donors and government programs that are unable to meaningfully evaluate what they're donating to.