FWIW, I think this past year everyone has been expecting Uber, Lyft, Airbnb and Pintrest to unlock a flood of money. Anecdotally, a researcher friend of mine turned down FB to work in Snap Inc, research and someone else's wife also turned down FB to work at Lyft went to get in before the IPO specifically and no other real reason. So as much as it makes a good story about ethics or privacy concerns, I think it's lots of things, but probably very little about Cambridge Analytica.