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By up-market, they're pushing themselves out of my market. $999 for a stand? No thanks, I can think of plenty of better things to spend $999 on.


You probably weren't their target market then. Most likely it will be companies buying this for their employees, not consumers for themselves.

Whether releasing this without an upgraded consumer/prosumer level display was a good idea is another question.


I've never worked in a company that would blow $1k on a stand. Assuming it is VESA mount they'll just buy a cheaper alternative. If it isn't I'm sure some Chinese companies will oblige soon enough.


The stand connector is custom but Apple sells a VESA adapter for “only” $200.


The contrast effect at play. Make the stand $999 to make $200 seem like a reasonable price for the VESA adaptor, when in fact it should be built in to the display like it is on basically ever other pro-level display.


> Most likely it will be companies buying this for their employees, not consumers for themselves.

I understand the whole "money is no object for real professionals" line of thinking, but:

a) it's unlikely that the $1000 stand improves productivity in any appreciable way over a regular stand and

b) if you had 10 employees and you found a way to significantly cut down on that $1000 stand price (say, with that $200 VESA mount, what a steal in comparison!), you could pay for an extra Mac Pro with the savings

I think Apple has managed to price something so poorly that even "I'm such a professional I don't care what it costs" professionals have to do a double take.




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